Projects
School Spirit Sticker Set Design
I created and designed a custom branded vinyl sticker sheet for prospective students as a creative way to build excitement, trust, and connection with prospective families and community. Featuring school-themed designs and mascots, the stickers were crafted to evoke pride and belonging—encouraging students to personalize their water bottles, notebooks, and other belongings with symbols of their future school spirit. Distributed at Open Houses and campus tours, this engaging takeaway helped families form an early emotional connection to our brand, fostering a sense of community and anticipation even before officially joining our school.
Mascot for For All Seasons, Inc.
Meet Welly! For All Seasons being a Behavioral Health and Rape Crisis Center serves many youth in Maryland. In order to better reach this audience, I created Welly (short for wellness) which incorporates the agency's iconic circular logo as his body. The intention with Welly is to use him on branded merchandise, swag, and marketing materials for youth centered outreach and events.
Campaign
Seeing that many clients at For All Seasons' Rape Crisis Center had been drugged at bars then assaulted, I recognized an opportunity for prevention. By partnering with NightCap®, For All Seasons was able to distribute drink-spiking prevention products, NightCap® Scrunchies, and The Drink Spiking Prevention Sticker, at no cost to the public. This initiative aims to lower sexual assault rates and provided community members with greater peace of mind while enjoying their nights out.
How to Navigate Childhood Trauma as a Parent - a Short Film
I led the development of this two-minute animated video from concept to completion, partnering with a production company to bring my creative vision to life. The goal was to provide parents and caregivers with practical tips on how to talk to children about difficult events, helping them feel more confident and prepared to offer emotional support after traumatic or challenging experiences. Centered on empowerment and empathy, the video was designed to bridge the gap in supporting youth—beginning within the home. Maintaining a caring, hopeful, and sensitive tone was essential to ensuring the message resonated with families in a meaningful way.
Sexual Violence Awareness
Hair Clips
The objective of this campaign was to design hair clips as a part of a fundraising initiative during Sexual Assault Awareness Month. The clip features supportive and empowering messaging aimed at uplifting survivors of sexual assault with the phrase "I Believe You." Additionally, the product served as a unique piece of branded merchandise that could spark meaningful conversations. Proceeds from the campaign were directly donated to efforts focused on preventing gender-based violence. Throughout the project, we collaborated closely with artist, Colette Bernard, on the product's design to ensure that the product remained consistent with the brand's identity.
Yarn for Youth
This project aimed to offer at-risk youth in Madison Heights, MI, a safe and engaging activity during their spring break in 2023. A total of 35 Woobles beginner crochet kits were freely distributed throughout the community. The initiative was a resounding success, receiving overwhelmingly positive feedback from both the youth and their parents/caretakers.
Youth Wellness Council
The objective was to establish a youth group in Madison Heights, MI, focused on mental health advocacy, substance abuse prevention, and leadership development. This led to me founding the Youth Wellness Council (YWC), a group for students in grades 6-12 that empowers them to become mental health advocates within their schools and community. The YWC met biweekly, with sessions facilitated by either Madison Heights' Executive Director or myself, covering mental health topics and engaging the youth in interactive activities. The group also participated in field trips designed to promote sober, enjoyable experiences under my tutelage of the 2023-2024 academic school year.
